Now this doesn’t mean that you should pick a business you’re not passionate in pursuing. On the contrary, if you’re only tackling problems in your domain, you may end up chasing self-serving ideas and fall in love with them. This is what we hope to avoid.
The one place where you won’t find answers is in your office. The eureka-moments take place over a coffee, shower, or lunch (pretty much when you’re not focused the problem).
If you’ve liked this post, you may enjoy reading my new book Ice Cream Startups.
 The X PRIZE gained popularity with Sir Richard Branson’s vision and involvement with the Ansari X PRIZE for personal spaceflight.